Job Description

An exciting career opportunity for a Marketing Coordinator to create and deliver innovative marketing programs for a market leading business with a fun work environment and great team culture. 

Major Objectives

1. Responsible for the marketing of company products and services to the right market whether B2B or B2C.
2. Coordination of all marketing activities bringing material and programs to market up to the point of the Key Account Managers
3. Co-ordination of the “New Product Development” program including the process and systems by which NPD is managed.
4. To manage the entire product(s) line life cycle from strategic planning to tactical activities.
5. Actively and personally creating, cultivating and maximizing marketing and PR opportunities for the company’s products and services
6. Ensuring budgeted allowances are contained and resources deployed to maximum advantage

Key Responsibilities

1. Grow and utilize your knowledge of a wide range of marketing techniques and concepts
2. Be an excellent communicator
3. Think creatively about market and branding opportunities
4. Be interested in what motivates consultants and consumers
5. Demonstrate technical marketing skills and company product knowledge.
6. Manage technology and associated infrastructure for all external digital media and software integrations (i.e. website, Windowizard – externally)
7. Acquire appropriate metrics internally and/or externally to ensure accurate marketing audits of prospective program changes or new product introductions and applications.
8. Develop an annual marketing plan in conjunction with the management team. This should detail the year’s activity to meet agreed company objectives.
9. Budget management. To deliver all marketing activity within the agreed budget.
10. To direct marketing staff where necessary to ensure optimum utilization of marketing resource
11. To manage all aspects of print production, receipt and distribution.
12. To achieve frequent, timely and positive media coverage across all available media with PR releases.
13. Manage, through subordinates, the Customer Satisfaction Index releasing summary information to nominated parties for further dissemination.
14. To conduct market research, utilizing standard research protocols for study, to identify market requirements for current and future products.
15. To develop and implement a company-wide plan to push product, working with all departments for its execution
16. To analyse potential strategic partner relationships for product lines.
17. To be aware of sales trends, new market areas and any factor that may affect current or future sales and convey this information to the General Manager
18. To provide training material and exercises for relevant MCP sales and customer Service staff
19. To represent the company at industry and/or client functions as required
20. To ensure compliance of Company Workplace Health and Safety requirements